Moonlit Press Branding & Book Design
This project presents a complete visual identity and initial marketing strategy for Moonlit Press, a publishing house dedicated to the gentle fantasy genre. The design encompasses a serene visual identity board, versatile logo options, engaging ad concepts across visual, copy-driven, and synergistic approaches, tactile collateral materials like a themed bookmark and notepad, and inviting web page designs for desktop, tablet, and mobile platforms. Each element is carefully considered to evoke calm, wonder, and a deep connection with the core audience of thoughtful readers seeking emotionally resonant stories, building a cohesive and enchanting brand experience.
